/ CHALLENGE /
Craft a hand-drawn logotype for Kustdörren – a new brand developed by Dieden Ekodoor. Kustdörren is specially designed to endure the tough climate along the Nordic coasts. The logotype shall have a premium feel, visualise craftmenship and quality – and at the same time it will flirt with the pride of living near the coast. Furthermore, the logotype should not be to graceful and fragile – but also not too hard and boxy. It shall feel inspiring and positive! Dieden Ekodoors existing typeface Khand shall work together with the logotype. It needs to work in one color as well as inverted in white. Since it is a new brand, the legibility/readability is very important. The project was assigned to me by Rabadang.
/ SOLUTION /
/ SOLUTION /
After having explored different design directions we landed in a stencilled script. The design is robust, but at the same time elegant combined with a high level of legibility. The "swirl" in the initial K makes you think of winds and waves lapping in. In a subtle way the sort of disconnected letters could remind the viewer of a patina that has emerged over time; they have been around a long time and has become only more beautiful with age – just as Kustdörren will be. See the logo in action at https://kustdorren.se/
/ WORDS FROM THE CLIENT /
The genuine craftsmanship. The hand-drawn sketches makes every typography unique and it also gives it more life. And you are very good at listening, but at the same time to make your own interpretations. Prestigeless, responsive, creative and professional. We are very pleased with the result"
Andreas Noreklev, Art Director at Rabadang
Andreas Noreklev, Art Director at Rabadang
Above. Round-up of some of the better hand-drawn sketches that has been digitized and vectorized.
Thank you for watching!
Do you need help with your branding? Say hello@bjornberglund.com and I will get back to you soon. Visit my website to see my full portfolio and learn more about my design process. You can also follow me on Instagram. Do you love lettering, logo design and identity/branding work? Please click Follow. If you liked this particular project – hit the appreciate button. Thank you!
Peace,
/Björn
/Björn
